Different words have diversified meanings. Won’t it be great if we would know every word’s history and see it according to that? Intending to make you more knowledgeable about the word “trailers,” here is a detailed discussion!
If you have been a movie lover all your life, you would, for sure, be familiar with the word trailers. But, do you exactly know where did this word came from, what was its origin. Well, you don’t!
Increasing your knowledge, here is a detailed version as to why the advertisement clips in the movies are called trailers.
You must be surprised to know that in the earlier days, trailers wouldn’t pop up in the staring of the movie, unlike today. These trailers used to be at the end of the films. They were named trailers because the advertisements would be merged unswervingly at the end of the reels so that the advertisement of the film trailed the real movie.
Let’s dive into the depth behind the movie advertisements being named trailers.
The first movie trailer to be showcased in a theatre was in November 1913. This movie trailer was made by Nils Granlund, who was the advertising manager of Marcus Leow theatres in the United States.
Do you know what this trailer was for?
This trailer was for “The Pleasure Seekers,” which was about to be open on Broadway. The trailer consisted of short and crisp clips of rehearsals of the musical.
This idea caught so much fire and had spread to the world because of its informative and attractive nature. That is why the trailer started filming after films.
The serials and shorts were one of the most affected industries by this and began using trailers as a gimmick. Mostly, they would use it when they wanted to show some of the things that would happen in the next episode in the serial or the cartoon.
Hence, these trailers used to mainly advertise the next episode, which would create a craze in the audience. Also, it would help to not loosening up the relevance of the cartoon or the serial from the begging.
What was the next in this case?
The movie studios grabbed this chance without a second doubt. They realized the advantages of the full filmed advertisement and how it would be more effective if it would be put in the starting.
In the 1930s, the switch was made, which put up the advertisement in the starting instead at the end. Even though the industry is trying to get the name changed from trailers to previews since the 60 to 70 years, the trailer is still used everywhere in the world.
However, the fact is that everything has changed, and the general public has started to refer to trailers shown in theatres. These trailers are commonly and synonymously known as previews.